Project Profile
Pinewood Community Offers High-End Homes with Room to Grow
In the heart of Butler County, a new luxury community is changing the landscape of upscale living. Pinewood, developed by Heartland Luxury Homes in Mars, represents the company’s first foray into high-end construction in this region. It’s already making waves among discerning homebuyers.
Located behind the Mars Middle School stadium in Adams Township, Pinewood offers something increasingly rare in today’s housing market. Luxury homes with substantial, usable outdoor spaces in a convenient location with excellent schools.
“This is the first time we’ve built these kinds of luxury floor plans in this region,” said Katie Brinkley, sales manager for Heartland Luxury Homes. “We recognized the need for move-up buyers looking for new homes with half-acre to acre of usable backyards.”
Meeting the Demand for Space and Prestige
The 37-home community targets buyers seeking more than just square footage. They want lifestyle and prestige. With homes starting in the high $800,000s, Pinewood caters to families ready to invest in their dream home.
“That’s what people are looking for when they’re moving up. They want us to check all the boxes,” Brinkley explained. Those boxes include hardscapes with patios, pools with rock and water features, built-in grills, covered porches, and still enough space for children to run and play.
The community’s appeal extends beyond spacious lots. Each home sits at a minimum of 30 feet apart, with varied roof designs creating an attractive streetscape. Privacy comes naturally with trees positioned directly behind the homes, while walk-out basements provide two tiers of outdoor living space.
Jessica and Daniel Kruper, recent Pinewood buyers, exemplify the community’s target market. “We’ve been looking in the Mars School District, and this is one of the few communities to be built in our desired price range,” Jessica Kruper said. “We were looking for more living space and a bigger yard to someday fit a pool. We wanted more yard, yet to remain in a neighborhood.”
Location Advantages Drive Interest
Mars School District plays a significant role in Pinewood’s appeal. The district maintains high academic standards, and its reputation attracts families willing to pay premium prices for quality education.
“Mars is high-end. The mean for resale is over $500,000,” Brinkley noted. “The luxury is there and the need for move-up, and the need for prestige. But taxes are a driver as well. It’s a good school district, and the Butler County tax savings over Allegheny are a lot more.”
For the Krupers, the school district was paramount. “Yes, 100%” was Jessica’s response when asked if schools factored into their decision. The couple had already moved to Butler County five years earlier, specifically for the tax advantages.
The community’s location offers additional benefits beyond schools and taxes. Situated near Cranberry Township, residents enjoy proximity to shopping centers and locally owned businesses in Adams Township. This combination of suburban tranquility and urban convenience has become increasingly difficult to find at this price point.
“It’s hard to find land close to shopping, and this location is in proximity to Cranberry Township and all the shops,” Brinkley said. The average 45 feet of backyard space provides unparalleled usable area for outdoor activities and entertaining.
Six Floor Plans for Different Lifestyles
Heartland Luxury Homes offers six distinct floor plans at Pinewood, each designed to accommodate different family needs and preferences. Five of the six plans feature two-story layouts with four to six bedrooms, while one offers first-floor master living for those planning their forever home.
The Dresden
The Dresden floor plan serves as the entry-level option, starting at $879,990. This 3,344-square-foot home features four-plus bedrooms, three-plus bathrooms, and a two-car garage. The first-floor welcomes guests through a formal foyer leading to a dining room, kitchen, and family room. A study and powder room complete the main level, though the study can be converted into a first-floor bedroom for multigenerational living or home office needs.
Upstairs, the master bedroom suite includes a full bathroom and walk-in closet, joined by three additional bedrooms and two more full baths. A conveniently located second-floor laundry room eliminates trips up and down stairs with clothing. Optional features include a covered porch for outdoor relaxation and gourmet kitchen upgrades with cabinet hood details. The basement offers expansion potential with options for a recreational room, a full bathroom, and even an additional bedroom with its own full bath.
The Bucknell
The Bucknell floor plan, priced from $899,990, offers 3,083 square feet with four bedrooms, three bathrooms, and a spacious three-car garage. The first-floor centers on an open-concept kitchen and dining room that flows seamlessly for everyday living and entertaining. A study, pantry, and powder room provide functionality, while a separate family entry from the three-car garage keeps daily traffic organized. A flex space positioned off the main foyer offers endless possibilities for formal living, home office, or play area.
The upper level houses all four bedrooms, including the master bedroom suite with a private bathroom and walk-in closet. Two additional full bathrooms serve the remaining bedrooms, while a second-floor laundry room adds convenience. Optional features include a covered porch and a gourmet kitchen with a hutch for additional storage and display. The basement contains storage and mechanical systems, but
can be finished with a bathroom and additional bedroom for growing families.
The Treviso
Starting at $914,990, The Treviso provides 3,642 square feet of thoughtfully designed living space. This four-bedroom, three-bathroom home features a three-car garage and a sophisticated main-level layout. The heart of the home combines a dining room, kitchen, and pantry for culinary enthusiasts, while a family entry and closet connect the garage to the kitchen for convenient grocery unloading. A family room provides casual gathering space, complemented by a formal dining room for special occasions. A flex room off the main foyer offers unlimited potential for a library, office, or additional living space.
The upper level contains four bedrooms, anchored by a master bedroom suite with a full bath and a generous double closet. Two additional full bathrooms and a laundry room complete the second floor. Optional first-floor features include a covered porch for outdoor dining and a potential first-floor bedroom conversion. The basement houses storage space and mechanical systems, but can be upgraded with a recreational room, bathroom, and bedroom for extended family or guests.
The Monaco
The Monaco represents a significant step up, starting at over $1 million with an impressive 4,641 square feet of living space. This four-plus-bedroom, 3.5-bathroom home includes a three-car garage and extensive customization options. The main level showcases an open-concept kitchen and dining room perfect for entertaining, complemented by a family room for relaxation.
A study with a powder room provides office space, while a family entrance and closet off the garage maintain organization. Formal dining and flex rooms flanking the foyer create elegant first impressions and versatile living options. Customization options include a library addition, covered porch, family room fireplace, or converting the study into a first-floor bedroom with bathroom. Garage configurations can be modified to include a one-car setup with study and powder room, or one-car garage with first-floor bedroom.
The second-floor features four bedrooms, highlighted by a master suite with walk-in closet and optional freestanding tub and Roman shower in the master bath. Two additional full bathrooms and second-floor laundry complete the upper level. The finished basement comes standard and can accommodate up to two basement bedrooms with full bathrooms, optional storage areas, and even basement bedroom configurations with one-car garage access above.
The Santorini
This luxury plan commands $1.1 million for its expansive 5,792 square feet of living space. This four-bedroom, 4.5-bathroom home includes a three-car garage and finished basement as standard features. The main level impresses visitors with a flex room and dining room, greeting guests directly off the main foyer. A separate family entrance from the two-car garage leads into the kitchen and dining area, complete with pantry and double-wall oven for serious cooking.
The family room provides a comfortable gathering space, while a study with powder room and double closets offers office functionality and storage. Extensive main floor options include a covered porch, family room fireplace, two-car garage with laundry room, one-car garage with side entry, gourmet kitchen upgrades, first-floor bedroom with powder room and closets, library addition, or even a complete first-floor master suite.
The upper level houses four bedrooms and three full bathrooms, plus a laundry room. The master suite can be enhanced with an optional freestanding tub for spa-like relaxation. An alternative four-bedroom loft with a second-floor plan is available upon request. The lower level provides numerous finishing options, including a recreational room with wet bar and bathroom, secondary recreational area, bedroom with full bathroom, and even a two-car side garage with basement entrance for workshop or storage needs.
The Torrington
Topping the lineup at $1.16 million, The Torrington offers an impressive 6,378 square feet of luxurious living space. This four-bedroom, 4.5-bathroom home includes a three-car garage and represents the pinnacle of the Pinewood collection. The main level welcomes guests with a dining room and flex room positioned off the main foyer for formal entertaining and flexible living. The heart of the home features a family room, study, dining room, and kitchen designed for both daily life and special occasions.
A two-car garage with family entry provides practical access, while a pantry and powder room add functionality. Premium options include a covered porch for outdoor entertaining, first-floor master suite conversion for single-level living, and a one-car side-attached garage for additional vehicle or storage needs.
The upper level contains a luxurious master suite with full bath, three additional bedrooms, two more full bathrooms, and a conveniently located laundry room. An optional second-floor plan includes a master suite with loft for those seeking unique architectural features and additional space. The size and scope of The Torrington make it ideal for large families, frequent entertainers, or those who simply appreciate abundant space and luxury appointments throughout.
According to Brinkley, floor plans that can be configured with a first-floor master bedroom, are “really suited for perhaps the upcoming empty nester who still wants to have rooms for kids to come back for visits after college.”
Design Philosophy Emphasizes Openness and Light
All Pinewood homes share common design elements that create a cohesive, upscale aesthetic. Nine-foot ceilings on each floor and eight-foot doors throughout enhance the sense of space and grandeur.
“The taller windows and doors are appealing to the eye,” Brinkley explained. The concepts reflect modern preferences for connected living spaces that facilitate daily life and entertaining.
The homes’ architectural variety prevents the cookie-cutter appearance that plagues many developments. Varying roof lines and exterior options allow homeowners to express individual tastes while maintaining neighborhood cohesion.
Streamlined Customization Process
Heartland Luxury Homes takes a curated approach to customization. Most options are included in the base price, including finished basements that might cost extra elsewhere.
“The nice thing is that many of our compelling options are included in the price,” Brinkley said. “In some floor plans, the finished basements are already a part of the price.”
Buyers can select color palettes for cabinets, backsplash, and flooring. Finish packages come in chrome, stainless, and black options. Exterior customization includes color selection and the choice between standard and bronze window finishes that coordinate with soffits, fascia, and downspouts.
“We keep their customizations minimal to keep them from being overwhelming. They’re more curated,” Brinkley explained. “That allows us to keep the process efficient so the timeframe from when they purchase the home to when they receive their keys is six months.”
Comprehensive Customer Experience
Heartland Luxury Homes positions itself as more than a builder. It’s a full-service experience provider. The company operates its own mortgage division, NVR Mortgage, and maintains an in-house settlement team for closings.
“We’re a one-stop shop,” Brinkley said. “Once their financial application is in the system, everything is right there when it’s time to close.”
The building process itself becomes part of the customer experience through PhotoCircle, a digital tool that documents construction from groundbreaking to completion. Weekly updates keep buyers informed, while the warranty team introduces itself before closing to establish ongoing relationships.
“We keep them a part of the experience. We communicate weekly with updates,” Brinkley said. “Building homes isn’t a perfect science. But it’s ultimately the biggest purchase they’re going to make, and we want to make sure they’re given the proper experience throughout that six months.”
The Krupers praised this approach. “Wonderful. The process was both easy and pleasant,” Jessica Kruper said of their buying experience.
Quality and Warranty Protection
Heartland Luxury Homes backs its construction with comprehensive warranty coverage. The program includes one-year coverage for the house and outdoor elements, two-year protection for plumbing and lighting, and a 10-year structural warranty. Manufacturers’ warranties for appliances and windows provide additional protection.
This multi-tiered approach addresses different components’ expected lifespans while giving buyers confidence in their investment’s long-term value.
Strong Market Response
Despite representing a new product line in the region, Pinewood has attracted significant buyer interest. Six homes are already under contract, and Brinkley expects momentum to accelerate once construction begins and becomes visible to passersby.
The community attracts local move-up buyers and relocating families. “We have someone moving from South Carolina,” Brinkley noted. “The majority, though, are local and looking for that move-up option to accommodate their lifestyle.”
Interestingly, many Pinewood buyers aren’t necessarily moving from smaller homes. Instead, they’re seeking more usable space, particularly outdoor areas that can accommodate pools and extensive entertaining.
Five of the 37 home sites are reserved for custom construction by developer Kaclik Builders LLC, adding another layer of exclusivity to the community.
Setting New Standards for Luxury Living
As construction begins at Pinewood, Heartland Luxury Homes continues seeking additional opportunities in the region. “Our land team is constantly communicating with developers to find new locations in the region,” Brinkley said. “That’s our top priority, finding land with locations in ideal areas with good school districts.”
The company’s entry into luxury construction in Butler County reflects broader market trends toward premium housing in desirable school districts with lower tax burdens. With Pinewood serving as its flagship community in the region, Heartland Luxury Homes is positioning itself to meet growing demand for upscale living options.
For families like the Krupers, Pinewood represents an investment in lifestyle, education, and community. As construction begins and the first homes take shape, this luxury community promises to set new standards for upscale living in Mars and Butler County.
The combination of spacious lots, quality construction, convenient location, excellent schools, and comprehensive service creates a compelling package for buyers seeking the ultimate in suburban luxury. In a market where such combinations are increasingly rare, Pinewood stands ready to fulfill the dreams of discerning homebuyers who refuse to compromise on their vision of the perfect home.
Visit heartlandluxuryhomes.com/new-homes/communities to explore your options or to make an appointment to talk with a sales representative. NH