The Reserve at Marshall Brings Luxury Living to One of Allegheny County’s Fastest-Growing Communities
Growth continues to reshape Pittsburgh’s northern suburbs.
Marshall Township has become one of the region’s most sought-after places to live. New housing developments, strong schools and convenient access to major employment centers have attracted families and professionals looking for more space without sacrificing convenience. Population estimates show Marshall Township grew from 10,080 residents in 2020 to nearly 10,500 in 2025, continuing a long-term upward trend.
That demand for housing is one reason Infinity Custom Homes launched The Reserve at Marshall, a new luxury community designed to blend large homesites, natural surroundings and modern living.
Located in Marshall Township within the North Allegheny School District, The Reserve at Marshall features 121 homesites surrounded by mature trees, preserved green space and walking trails. The community offers buyers the opportunity to build a semi-custom home while enjoying a location that remains close to Cranberry Township, Wexford and Downtown Pittsburgh.
For Liam Brennan, vice president of Infinity Custom Homes, the project checked several important boxes from the start.
“It’s in the North Allegheny School District, and there’s a ton of demand for housing there because of the quality of the school district,” Brennan said. “The proximity to town is another reason.”
The site sits in the northwestern portion of Marshall Township. Brennan said it represents one of the furthest north and west locations within the district.
The property itself came together through the acquisition of land from two separate owners. Jonathan Moritz, Founder and CEO of Moritz Development, served as the developer who assembled the parcels and created the foundation for the community.
Building around nature
Many new housing developments face a challenge.
Developers want enough homesites to make a project financially viable. Buyers want privacy, usable yards and a connection to nature.
Brennan said Infinity worked carefully to strike that balance at The Reserve at Marshall. “The goal is to find that blend of getting enough lots on the project to make it work, but also maintaining green spaces and some privacy,” he said.
The homesites average about one-half acre of usable land. Brennan noted that buyers often want level backyards that can accommodate outdoor living, recreation and family activities. Unlike some developments where homes are built closely together, The Reserve at Marshall offers wider lots. “These average being about 110 to 115 feet wide lots, so that will leave lots of between you and the neighbors,” Brennan said.
Preserving natural features remained a priority throughout the planning process. Marshall Township requires developers to maintain portions of open space. Infinity embraced that requirement. Brennan said the community includes five separate sections where existing trees were left untouched.
“Marshall Township mandates that you leave some green space open, so we have several areas where we didn’t touch any trees,” he said.
That commitment extends beyond regulatory requirements. “It’s something we look at everytime, how do we utilize the natural character that was here before we developed it?” Brennan said.
Wetland areas also helped shape the design. Rather than treating them as obstacles, Infinity viewed them as opportunities for walking areas and scenic gathering spaces. The result is a neighborhood that offers a rural atmosphere despite its location near major commercial corridors.
“It has a nice quiet rural feel, yet convenient to all the things a family might need,” Brennan said.
Close to everything, yet removed from it
Location remains one of the strongest selling points.
Residents can reach downtown Pittsburgh in about 25 minutes while remaining close to Cranberry Township and the Route 19 corridor. Brennan believes that combination sets The Reserve apart from many competing luxury developments.
“It’s more private than a lot of the other communities,” he said. “You’re 25 minutes from downtown, but you’re close to the edge of development.”
That positioning appeals to a broad range of buyers. Some want easy access to offices, restaurants and shopping. Others value open space and a quieter setting. The Reserve at Marshall offers a chance to enjoy each.
A school district that continues to drive demand
Ask local real estate professionals about the strongest drivers of housing demand in the North Hills, and schools frequently top the list.
The North Allegheny School District serves Marshall Township, Franklin Park, Bradford Woods and McCandless. The district enrolls more than 8,500 students and remains the largest suburban school district in Allegheny County. District leaders note that new housing developments and relocating families continue to support enrollment.
Brennan sees that demand firsthand. “What’s exciting to see is we’re getting a lot of relocation buyers here that after doing their research afar, know they want North Allegheny schools because of the high school rankings and reputation for being one of the best,” he said.
Many of those buyers arrive from higher-cost housing markets. They often discover they can purchase a larger home with extensive amenities while remaining within a highly regarded school district. The school district’s reputation has helped fuel continued growth throughout Marshall Township and neighboring communities.
For families considering a move, that combination can be difficult to ignore.
Semi-custom homes designed around modern living
Infinity Custom Homes approaches homebuilding differently than many production builders. Buyers do not start with a blank sheet of paper. Instead, they begin with one of 14 floor plans and customize the design to match their needs.
Brennan describes the process as semi-custom homebuilding. “We maintain a streetscape that has diversity in the different architecture, but it’s efficient in the sense that you’re starting from something,” he said. “It’s really hard to start from scratch.”
The Reserve at Marshall offers floor plans ranging from approximately 2,600 square feet to nearly 4,700 square feet. Home prices start above $1 million, reflecting the luxury positioning of the community. Current buyer preferences have helped shape the most popular designs.
“Each floor plan offers something a little different, but all have been created and refined over time by listening to our buyers and creating designs that serve their needs,” Brennan said.
One standout is the Cambridge floor plan. Options include four to seven bedrooms, 3-1/2 to seven baths and a two-to-four-car garage. The plan is designed to create endless space in each room. “It has a wow to it with a 2-story great room,” Brennan said.
The Carolina plan has also emerged as a buyer favorite. It offers four to five bedrooms, 3-1/2 to 6-1/2 baths and a two, three or four-car garage. Square footage starts at 3,320. Like the other floor plans offered within the community, it can be customized to fit individual lifestyles.
Homes designed for how people live today
Housing preferences have evolved significantly over the past several years. Since COVID, the demand for home offices still remains strong. Flexible living spaces continue to gain importance. Homeowners increasingly request spaces that support remote work and hybrid schedules.
Families want dedicated work areas that separate professional responsibilities from household activity, he said. Private offices help accomplish that goal.
Brennan said Infinity has seen these trends reflected throughout the buying process. “We’re seeing a trend toward wellness as well as more work from home options and flexible spaces throughout the home that can be easily converted overtime as our families evolve,” he said.
Interest in wellness-oriented amenities continues to grow as well. “People are interested in saunas and even cold plunging,” Brennan said.
Outdoor living remains another major priority. Covered patios and outdoor gathering spaces allow homeowners to extend their enjoyment of the property across multiple seasons. “Covered outdoor living is also trending, giving homeowners the ability to extend the use of the room into at least three seasons of the year,” Brennan said.
Floor plans also accommodate a variety of household sizes and life stages. Several designs feature first-floor owner’s suites, three-car and four-car garages and the potential for six or seven bedrooms. That flexibility appeals to everyone from growing families to empty nesters seeking a better fit.
“We have young couples buying our houses who have done well for themselves and are starting families, to empty nesters who aren’t quite ready for the 55+ communities,” Brennan said.
One builder, one vision
Large communities sometimes feature several builders competing within the same neighborhood. The Reserve at Marshall takes a different approach. Infinity serves as an exclusive builder for the plan. That arrangement allows the company to maintain consistency throughout the development, while still offering buyers significant customization opportunities.
“This allows us to provide the same continuity and experience throughout, to help the streetscape and keep floor plans modern and traditional,” Brennan said.
Infinity has experience with large-scale communities. Brennan pointed to previous developments in Cranberry Township that exceeded 100 homesites. Lessons learned from those projects helped shape planning at The Reserve at Marshall.
The goal is to create a neighborhood that feels cohesive while avoiding repetition. “Homebuyers benefit from architectural variety, thoughtful design standards and a consistent building experience,” he said.
The goal is to create a neighborhood
that feels cohesive while avoiding repetition.
Making the building process easier
Building a custom home can feel overwhelming. Buyers face hundreds of decisions involving layouts, finishes, fixtures and design details. For many buyers, a smooth building experience becomes just as important as the finished home.
Infinity has made customer communication a central part of its process to make the project fun for everyone involved. “We try really hard to make it an enjoyable process,” Brennan said. “As we recognize there are lots of decisions along the way.”
The company focuses on helping buyers understand what comes next at every stage of construction. “We believe in proactive communication and help people to understand what they can expect during every phase of the process,” Brennan said.
That effort appears to resonate with customers. “We get feedback from people who have built multiple times that we do a good job of doing that,” Brennan said.
Building toward the future
The Reserve at Marshall officially opened this summer. Brennan said early interest has been encouraging. Infinity has already sold eight homesites. Brennan said he expects sales activity to continue steadily in the years ahead.
Based on previous experience, he estimates the community could average between 12 and 15 home sales annually. At that pace, full buildout could take eight to nine years.
The company enters the project with confidence. Infinity currently builds approximately 120 homes each year, with an average value of around $1.5 million. Brennan said demand within the luxury segment has remained strong. “It’s been encouraging through the years to see more and more families turn to building versus buying an existing home to get more of what they want in a home, he said.
The company has already completed more than 200 homes within the North Allegheny market. Brennan views The Reserve at Marshall as the next chapter in that history.
Ultimately, his vision extends beyond home sales. He said he hopes residents build lasting connections with their neighbors, schools and community. “Hopefully, they love their neighborhood,” Brennan said. “It’ll be a place where they can be happy to raise their families.”
If that happens, The Reserve at Marshall may become more than another housing development. It could become a reflection of why Marshall Township continues to attract families looking for space, opportunity and a place to call home. NH